Public TV will broadcast the National Team's matches in the 2026 World Cup

The Government confirmed a trade agreement that guarantees the issuance without the use of public funds

By Editorial Staff

Public TV will once again be the screen of the Argentine National Team in a World Cup. The government confirmed that the state channel will broadcast all the matches of the team led by Lionel Scaloni during the 2026 World Cup, which will be played in the United States, Mexico and Canada. The decision is part of a trade agreement that, according to official sources, will not involve the use of tax funds.

An expected announcement in a context of changes in public media

The confirmation comes at a time of debate over the role and funding of state media. Amid discussions about possible structural reforms, the government sought to send a signal of continuity in the coverage of sporting events of national interest.

The broadcast of the National Team's matches in World Cups is historically one of the most valued content by the audience. In 2022, Argentina's matches reached historic ratings peaks and consolidated TV Pública as one of the most watched channels in the country during the tournament.

A trade agreement with no tax cost

The Executive stressed that the agreement reached to obtain the broadcasting rights was made "without disbursement of public funds". As they explained, the financing will come from advertising agreements and contributions from private companies, which would cover the costs without resorting to the state budget.

The strategy aims to sustain the channel's presence in high-impact events without committing fiscal resources in a context of economic adjustment.

Which matches will be broadcast

The agreement contemplates the issuance of:

• All matches of the Argentine National Team
• The most important matches of the final phase, depending on the availability of rights
• Special coverage from the World Cup venues, with envoys and thematic programming

Public TV also plans to produce complementary content, such as tactical analysis, special programs and daily summaries.

Reactions: public support and caution in the sector

The announcement generated a positive reaction among viewers, who value the possibility of seeing the National Team on an open signal. On social networks, the news was trending for several hours.

In the audiovisual sector, the measure was received with caution. Some specialists stressed that Public TV thus maintains a strategic role in the broadcasting of massive sporting events. Others, on the other hand, raised questions about the sustainability of a model based solely on trade agreements, especially in a volatile advertising market.

A World Cup with an expanded format and logistical challenges

The 2026 World Cup will be the first with 48 teams, which implies a longer schedule and greater demand for production. The distances between locations in the United States, Mexico and Canada also represent a challenge for news teams.

Even so, Public TV assures that they are already working on operational planning to guarantee quality coverage.

Conclusion: a political gesture and a commitment to the audience

The decision to broadcast the National Team's matches on Public TV combines a political gesture – maintaining a service of high social interest – with an alternative financing strategy. In a context of changes and tensions in the media system, the announcement seeks to reinforce the idea that the state channel will continue to be present at major sporting events.

The challenge will be to sustain the quality of coverage and ensure that the business model adopted is viable over time.

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