🧸 Drop in sales for Children's Day 2025 in Argentina.

This year, Children's Day once again highlighted the difficulties of consumption in Argentina. Despite the fact that more than 87% of businesses applied promotions and financing plans, SME retail sales fell by 0.3% compared to the previous year, according to data from the Argentine Confederation of Medium-sized Enterprises (CAME).

📉 Main findings

• The average ticket was $33,736, just above that of 2024, but with a real drop of 21.1% when discounting inflation.
• In the toy sector, the Argentine Chamber of the Toy Industry (CAIJ) reported a 5.2% drop  in sales.
• Purchases of cheaper gifts, such as board games, books and stuffed animals, predominated, rather than electronics or seasonal products.

🧾 Factors that explain the fall

• Adverse weather conditions and the holiday on Friday the 15th affected the flow of customers.
• High interest rates reduced the use of bank promotions, which accounted for only 70% of operations (historically they were 90%).
• Many businesses used the date as an opportunity to liquidate old stock, rather than as a real driver of consumption.

📍 Regional impact

In cities such as Comodoro Rivadavia, the drop was more pronounced: up to 12% compared to 2023. Local merchants warned about business closures and difficulties in sustaining the payment chain.

The date, historically key for trade, failed to reverse the trend of stagnation. Consumption continues to be conditioned by the loss of purchasing power and the caution of families.

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